Steps For Improving The Conversion Rate
Identify the customers - Identifying the targeted customers for your business is mandatory. Because it will help to figure out who belongs to your business market and who doesn’t. Your marketing content will reach to the right at the right time. And your potential customers can’t ignore your promotional message.
Survey users - Conduct a survey with a set of few questions to get more responses from the audience. This helps to gain an exact insight into the customer's needs and wants. Keep in mind that you don’t frame the question in the sense of boring and repetitive queries which will slow down your survey process.
Collect and analyze data - Collect the user behavior data on your website using conversion rates optimization tools like Google Analytics, Crazy Egg, Hello Bar, and more. from your website. Analyze the collected data with the following metrics which are Bounce rate, ROI, page view, new users, page load speed, average time spending on a page.
These analyses will help you to find out the loopholes where you are losing your users.
Run A/B tests - After finding out the exact reason which lags your conversion process, run the A/B testing to improve your conversion rate. Change the color, place of your Call-to-action, reduce or modify the content in leads form and slightly change over the UI/UX on your website. Surely, these changes will reflect on your conversion rate and user flow. Finally, Find out and fix that which changes will work for you.
Track the visitor's behavioral flow on your website - By tracking the user’s behavioral action on the website yields a lot of benefits for your business. In which blog posts that they are spending more time, how far they are reading and existing from one page.
Run heatmap analysis - Run heatmap analysis on the primary page of your website which is landing page and product/service pages. This analysis will show where the users click and how they use the webpages. Based on this data, optimize your website which increases your conversion rate.
Guide your customers - Instruct the customers that what action they have to do on your website by placing the CTA, arrows, navigation, forms and other elements in a proper place.
Leverage customer reviews - Customer reviews and testimonial on your website will increase your Conversion rate. Generally, people have the habit to check out the reviews and ratings before making a purchase of any product/services. It plays a major role in the buyer’s decision making. So, place real customer reviews either in text/video format on your website.
Long-term testing - Testing done at one time is not help you to drive more conversions for the long-term. Nowadays, online user's behaviors were changing continually and we can’t fix them at one point. We need to keep updated with new things to engage with them. So, keep updating your website with new functionalities and user experience by running A/B testing to stay in the line of competition and improve your sales.
Conclusion
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